March 19, 2008

GM Shifting 50% Of Ad Spending Online

Link: GM Shifting 50% Of Ad Spending Online - Silicon Alley Insider.

According to Silicon Alley Insider:

GM, the nation's 3rd-largest advertiser, will move half of its ad spending--$3 billion in 2007--online within three years, reports AdAge, citing unnamed GM executives.

GM spent $197 million on online advertising in 2007 according to TNS, a figure that includes gaming, search and interactive applications.

Posted by Anupam Chander on March 19, 2008 at 02:22 PM in Digitization | Permalink